Video-storytelling about consumers’ lives and behaviors
We combine research with film-making to bring the real life consumer in the middle of your boardroom. Our secret weapons: we recruit based on a pen-portrait procedure, we spend a lot of time with our subjects until we become good friends, we capture them on tape using professional filming equipment and interviewing skills, we select the most relevant parts out of the many hours of raw footage. In the end, we produce a consumer documentary worthy of a TV channel.
We came up with a methodology wonderfully fit for the marketeers’ demand of walking into consumers’ shoes
We make you face your consumers through a set of customized challenges. That could mean a room-raider session: you “raid” consumers’ homes while they are away, sketch their portrait during a 4-hour workshop, and at the end of the day you get to meet the real people. Or the challenge might be to address our consumers by really selling them something. Finally, we could have a family adopt you for a couple of days. And so on… Everything is captured on camera so you can watch and analyze during the final workshop.
We facilitate brand activation or generating ideas
Resources could vary from bringing along consumers to help us, to going together on the field for getting inspiration or having a team of specialists help us (advertisers, artists, designers, community leaders).
For concept testing, ad assessment or business-to-business investigations, we put a 10-year long experience to use
We tend to re-invent this good-old research, so you will be seeing us making up board-games for interviews or setting up theatrical conflicts for some of our focus-groups.